The ride of a lifetime bob iger

Realizing this truth and addressing it makes taking big risks easier-and reduces the chances of those risks going badly. One lesson that runs through the entire book: all business is personal. Provides interesting details on the personalities and strategies involved in acquiring and integrating Pixar, Marvel, and Star Wars

Offers insight on the difficulty, strategy, and importance of taking big risks Shares valuable lessons on leading from humility The tone and writing are accessible-not pretentious-which in line with Iger’s personal brand and leadership style. So I was surprised how much I liked The Ride of a Lifetime, Iger’s recounting of his life and career, from his beginnings as a studio supervisor at ABC up to his reign as CEO at Disney, which continues today. Many of these books are popular only because people want to signal they’ve read them. They tilt toward self-grandeur, empty platitudes, and stiff writing.