Halloween by Steven Heller

The key numbers of the spheres are indexed on the map. The spheres representing each plant are proportional (in volume) to their normal number of workers. It depicted a sketch map showing the location of (then) GM’s 110 plants. The visual in the December 1938 issue of Fortune Magazine was called The World in Terms of General Motors. He also was director for ten years of SVA’s Modernism & Eclecticism: A History of American Graphic Design symposiums. Prior to this, he lectured for 14 years on the history of illustration in the MFA Illustration as Visual Essay program at the School of Visual arts. He is the co-founder and co-chair (with Lita Talarico) of the MFA Designer as Author program at the School of Visual Arts, New York, where he lectures on the history of graphic design.

Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. Steven Heller wears many hats (in addition to the New York Yankees): For 33 years he was an art director at the New York Times, originally on the OpEd Page and for almost 30 of those years with the New York Times Book Review.