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The more triggers (cues) you can insert into the everyday environment, the more people will talk about your product (like autumn and pumpkin lattes’). Triggers serve as reminders for people to talk about our ideas and products. The point of using this principle is to make the idea or product have visible signals of the person being cool, knowledgeable, and smart (like Apple’s logo). Because of that, they will share the information, product, or an idea that makes them appear like that to other people. People want to appear cool, knowledgeable, and smart. What causes certain products, ideas, and behaviors to be talked about more? The book explains that it’s about six principles that make an idea, product, or behavior contagious: social currency, triggers, emotion, public, practical value, and stories.Ĭontagious talks about six principles that make an idea, product, or behavior contagious. Book Title: Contagious: Why Things Catch On Book Summary